Quality. Consistency. Respect: The ‘Āina Brands formula
Founded by Sebastian B Consiglieri and Martin Monteverde, ‘Āina Brands was created out of an innate love for Hawaii, from the hospitable people to the distinctive culture, as well as the beautifully-cared for environment. Having first visited Maui in 2009, he instantly fell in love with every aspect of the island, from the mountainous escapes to the world-class natural surroundings, which is when the light-bulb moment went off.
Instantly, it was clear that this small island in the Pacific held something special that deserved to be shown to the world, which is when ‘Āina Brands was born. With a goal of bringing the best products Maui has to offer to people across the globe, we aim to give the ultimate hat tip to Hawaiian culture, the land, and its people; something we hold so dearly.
The people of Hawaii have extended such warmth to us, so with your help, we’re ready to return the favor. 10% of our profits will go directly to a Maui-based charity, helping children with special needs access the right care to thrive.
‘Āina: The Hawaiian term for earth or land, as well as Hawaiian patriotism.
Partnering for the future
‘Āina Brands commits 10% of all profits to Imua Family Services and Imua Discovery Garden.
Imua Family Services seeks to empower the potential of all children through kid-driven experiences, inspiring them to become joyful, active, engaged and connected learners. Imua Family Services is a nonprofit 501(c)(3) committed to serving the early childhood developmental needs of children and their families by providing inclusive services and programs that stimulate curiosity and motivate learning at developmentally appropriate levels.
Imua Discovery Garden is a place where children learn through play and exploration in outdoor natural learning environments designed just for them.
Providing Maui’s children with over 31,000 hours of individual services each year, Imua Discovery Garden is a unique children’s garden that will ultimately feature more than 20 hands-on exhibits, programs, and monthly experiences on 6.0 acres of space in Maui’s Historical Wailuku District.